Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here's how to dig into the data and figure out where to put your ad money.When it comes to search engine marketing (SEM), geotargeting is a local advertiser’s best friend. After all, if you only serve customers in Evanston, West Virginia, it doesn’t really make sense to pay for clicks from people in New York City. Geotargeting is also great for franchises. Even if you have locations around the world, potential customers are a lot more likely to respond to a location-specific ad than one-size-fits-all ad copy.But what about national or international e-commerce retailers? What if you run a business-to-business (B2B) services or software as a service (SaaS) company that serves clients anytime, anywhere?Surely, a broad targeting approach is best for businesses with a broad target market. While nationwide targeting is often recommende...